Hidden Market Gems

Hidden Market Gems

My Open Note Book

I’ll Never Buy Lululemon

Yep. Nope. Never.

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Hidden Market Gems
Aug 21, 2025
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lululemon | Blakeney Town Center

I got a lot of issues with the last post I did about a company I’ll never buy :

👀 Thematic Articles

Never Buying Spotify, Neither Netflix

Hidden Market Gems
·
May 13, 2025
Never Buying Spotify, Neither Netflix

📍Berkeley, at a coffee shop. I am starting to write the introduction of my book and you show me your phone screen and ask me:

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So I am doing it again!

Investment Thesis (the base case)

Lululemon is a retail success story: high margins, loyal community, a quasi-religious branding around “chic wellness.” The problem? The levers are exhausted. Historical growth rested on two pillars: geographic expansio…

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